STEEL-IT Joins The UTV World Championship as Supporting Sponsor

Tuesday, April 11, 2017

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STEEL-IT Joins The UTV World Championship as Supporting Sponsor
Protect your off-road vehicle and daily driver with STEEL-IT

The UTV World Championship today announced its latest partnership with STEEL-IT, manufacturer and distributor of a full line of specialized, high performance metallic coatings developed to protect a vehicle’s critical parts while also allowing repairs in the field. STEEL-IT, who has been creating a lot of buzz in the industry, will be displaying and vending its full line of protective coatings at the massive Tech & Contingency on Friday, April 14th from 9:00AM to 5:00PM at the Riverside Resort Hotel & Casino. In addition, each banded racer will receive a can of STEEL-IT as part of the UTV World Championship driver bag.

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To protect a vehicle’s critical metal parts while also allowing repairs in the field, top teams are using a coating called STEEL-IT® Polyurethane. The coating solves the shortcomings of both staying with raw steel to make it easy to spot cracks and fissures or powder coating parts to protect them from damage because STEEL-IT Polyurethane provides a rugged barrier shield that also allows you to weld directly on the coating itself. STEEL-IT Polyurethane is packed full of 316L stainless steel micro flakes that are combined with additional anti-corrosive elements in a polyurethane resin. Unseen by the naked eye, the microscopic stainless steel flakes align on the surface to form a tightly overlapping, pure 316L stainless steel barrier wall.

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This stainless steel shield makes materials coated with STEEL-IT nearly impervious to rust and corrosive elements while providing a durable finish that holds up under the most challenging conditions. It sounds too good to be true, but it’s not. STEEL-IT is applied just like paint either from aerosol cans or by using standard spray equipment. The coating has a burnished stainless steel looking finish that doesn’t chip or flake. When it comes to attracting fans and sponsors, looks can be just as important as a racing team’s performance on the course. Crew chiefs that are responsible for maintaining some of the most sophisticated vehicles in off-road racing are using STEEL-IT because of the many benefits it provides.

“I had heard about STEEL-IT used in marine applications and wanted to try it,” said Jason LaFortune of Vendetta Motorsports, “It has performed beyond our expectations; we really like the stuff. Because the stainless flakes are conductive, you can weld directly over it. Unlike powder coating, it is easy to see hairline fractures when they are small and repair them quickly. We used it extensively on our latest build, Matt Burroughs’s Vendetta Motorsports, Monster Energy Can-Am Maverick X3 Turbo. After racing the Parker 250, the parts we coated with STEEL-IT still looked like new. We TIG weld most of our work so it’s critical to have good surfaces to work with. When we weld over STEEL-IT, the welds are clean and strong.”

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It’s rare that a single product can provide solutions to so many different issues but STEEL-IT is the exception. Protection, appearance, simple application, fast repairs, the list of benefits is long. Just the time savings alone will pay for the cost of the product and more. Go to http://www.STEEL-IT.com/Motorsports to find more information about using STEEL-IT Polyurethane in motorsports applications or explore other pages on the site for details about the many unique solutions available from STEEL-IT protective coatings.

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It sounds too good to be true, but it’s not. STEEL-IT® is applied just like paint either from aerosol cans or by using standard spray equipment. The coating has a burnished stainless steel looking finish that doesn’t chip or flake. When it comes to attracting fans and sponsors, looks can be just as important as a racing team’s performance on the course. Crew chiefs that are responsible for maintaining some of the most sophisticated vehicles in off-road racing are using STEEL-IT® because of the many benefits it provides. STEEL-IT® Polyurethane saves them many hours during preparation. It allows time usually spent in the shop cleaning and treating parts to be used for testing and tuning instead.

The time management dividends alone will pay for the cost of the product and more. Go to www.STEEL-IT.com to find more information about STEEL-IT brand coatings or to www.STEEL-IT.com/Motorsports to focus on STEEL-IT Polyurethane’s use in off-road applications.

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For more information on the 2017 dates visit: www.utvworldchampionship.com
More Information: Management by: Racer / Competitor Information:
www.utvworldchampionship.com
Mad Media / UTVUnderground.com BITD.com
Matt Martelli / Joshua Martelli / Joey DiGiovanni
Sponsorship Inquiries:
matt@madmedia.com The UTV World Championship
2554 Pahvant St.
Media Inquiries: Oceanside, CA 92054
kilian@madmedia.com (760) 721-3600 Facebook | Instagram | YouTube

About The UTV World Championship
The UTV World Championship is the world’s biggest UTV race and takes place every year in beautiful Laughlin, Nevada. The UTV World Championship draws the best UTV racers in the world to battle in both short course and desert races to decide who is the best UTV racer on the planet! The race features an ultra exciting side-by-side land rush start and intense door to door racing all the way until the checkered flag. The UTV World Championship has the biggest TV, online, and school media coverage in the sport of UTV racing.

About Mad Media
Mad Media (www.madmedia.com) is a San Diego based marketing and creative agency, with in-house film and television production. We craft authentic, culturally engaging brand messages, and deliver them across print, web, photography, and film platforms. Mad Media has been leading the online content revolution since 1995 producing major commercial, television, online content and viral film projects such as The Gymkhana Series and XP1K Series.

About UTVUnderground.com
The world’s fastest growing all inclusive UTV site contributed to by both enthusiasts and manufacturers alike. UTVUnderground is the go-to site for fresh, original content and is known for its dedication to hosting all of the latest news and insight surrounding the UTV industry. Thousands of monthly visitors from over 100 different countries around the world go to UTVUnderground.comfor their daily dose of UTV news and information.