The UTV World Championship announces partnership with Tread Lightly!
The biggest UTV race in the world leads off-road environmental stewardship
Sep 10th, 2021 – San Diego, CA – The UTV World Championship announced today its partnership with Tread Lightly! to promote off-road environmental stewardship. The UTV World Championship is a “Leave It Better” event and is working towards creating an organized desert clean-up in the Sonoran desert just outside Lake Havasu. Tread Lightly! is a nonprofit organization based in Centerville, Utah, whose mission is to promote responsible recreation through stewardship, education and communication It was started as a campaign to address impacts from off-road vehicles by the United States Forest Service in 1985, but became a nonprofit in 1990. Tread Lightly! and its partners lead a national initiative to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship. Tread Lightly!’s goal is to balance the needs of people who enjoy outdoor recreation with the need to maintain a healthy environment through minimum impact education and on-the-ground public land stewardship.
Hundreds of UTV racers, thousands of fans, and top-name vehicle and aftermarket manufacturers will unite for the 7th annual UTV World Championship presented by Polaris held in Lake Havasu City, AZ, from October 13th – 17th. The week of festivities will begin with the RIGID Industries Poker Run on Wednesday, October 13th, followed by the AZ West UTV Festival on Thursday, October 14th, both taking place in downtown Lake Havasu City on Mcculloch Boulevard. Racing begins on Friday, October 15th, in Standard wash just south of town and continues into Saturday, the 16th.
“COVID has supercharged the already rapid growth of the UTV market with 72% of sales being new UTV users. We want to ensure that we teach people new to off-road culture that responsible land use is one of our most important duties,” stated UTV World Championship CEO Matt Martelli. ”Even just the basic tenet of pack it in, pack it out, making sure you take out any trash you bring in needs to be reinforced as a basic rule of thumb for off-road recreation. Nobody wants to see trash in our beautiful desert! If we all work together we will be able to enjoy the deserts for generations to come instead of having areas shut down due to negligent behavior.”
“We are extremely excited to be involved with the UTV World Championship. We love engaging directly with racers, enthusiasts, and fans to promote responsible recreation,” stated Tread Lightly! Executive Director, Matt Caldwell. “The rapid growth of UTV community has given us a unique opportunity to engage with people as they enter into off-road culture and lead them to develop an ethic to ‘Leave it Better’.”
Come by and visit The Tread Lightly! booth at the UTV World Championship October 13th – 17th, 2021, in Lake Havasu City, AZ. For up-to-date information on the event, visit utvworldchampionship.com and follow us on Facebook and Instagram @utvworldchampionship.
About Tread Lightly!
Tread Lightly! is a national nonprofit organization with a mission to promote responsible recreation through stewardship programs and ethics education. Tread Lightly!’s educational message, along with its unique training and restoration initiatives are strategically designed to instill an ethic of responsibility in outdoor enthusiasts and the industries that serve them. The program is long-term in scope with a goal to balance the needs of the people who enjoy outdoor recreation with our need to maintain a healthy environment. Tread Lightly!’s award-winning materials, programs and services are solutions to some of the nation’s most pressing recreation issues. Individuals and businesses can commit to Tread Lightly! and protect outdoor access by becoming a member at www.treadlightly.org.
About The UTV World Championship
The UTV World Championship (www.utvworldchampionship.com is the world’s biggest UTV race and takes place every year in beautiful Lake Havasu City, Arizona. The UTV World Championship draws the best UTV racers in the world to battle in both short course and desert races to decide who is the best UTV racer on the planet! The race features an ultra exciting side-by-side land rush start and intense door to door racing all the way until the checkered flag. The UTV World Championship has the biggest TV, online, and social media coverage in the sport of UTV racing.